The visitors turned out in huge numbers, braving the soaring summer heat to make the event a real highlight of the season! From the moment the gates opened, the atmosphere was buzzing, and the enthusiasm from visitors never let up. As proud commercial vehicle partners of the show—and sponsors of the World’s Strongest Man Truck Pulling Championship—Sparks Commercial Services and Renault Trucks UK couldn’t have asked for a better weekend.

Our stand and outdoor display space were alive with activity from start to finish. Crowds gathered to get a closer look at our full range of vans and trucks, and the level of interaction was incredible. From families curious about our latest innovations to business owners exploring practical solutions for their fleets, the response was overwhelmingly positive. It was fantastic to see so many people not only admiring the vehicles but also asking questions, climbing inside, and experiencing them firsthand.

One of the biggest highlights, of course, was the World’s Strongest Man Truck Pulling Championship. Held across all three days, it drew some of the loudest cheers of the weekend. Watching the world’s strongest athletes go head-to-head with our toughest trucks pulling up to 27 tonnes was nothing short of thrilling. The combination of sheer human power and our powerful Renault trucks made for a perfect spectacle—one that had the crowds on their feet every time. The energy, anticipation, and excitement around each pull created a real sense of unity among spectators and competitors alike.

Looking back, the event was more than just a showcase—it was a celebration of strength, innovation, and community spirit. For Sparks and Renault Trucks UK, it was an opportunity to share our passion for performance and reliability with thousands of people, and the engagement we received was truly inspiring. We left the weekend feeling both proud and grateful, and we can’t wait to build on this momentum as we look forward to future events.