With exhibition stands in both the main hall and outside next to the Cazoo Live Arena Sparks will be showcasing the Renault Trucks vans range including the Master and Trafic, both diesel and EV (E-Tech). As the primary LCV partner to the show Sparks and RTUK are also sponsoring the Worlds Strongest Man Truck Pulling Championship.

Unleashing Muscle & Innovation: The World’s Strongest Men at The British Motor Show 2025

When The British Motor Show returns to Farnborough (15–17 August 2025), it won’t just be about stunning supercars and electric innovation. Prepare for a raw display of human strength—and mechanised muscle—as the World Truck Pulling Championship powered by the Strongman Champions League storms into the Cazoo Live Arena.

Sponsors with Grit: Sparks Commercial Services Ltd & Renault Trucks UK

Industry heavyweights Sparks Commercial Services and Renault Trucks UK have teamed up as official partners of this adrenaline-fuelled showpiece.

Their collaboration exemplifies the fusion of commercial vehicle excellence with elite athletic performance. Sparks brings its expertise in truck and fleet solutions, while Renault Trucks bolsters the field with its cutting-edge vehicles—together delivering a spectacle of power, innovation and engineering prowess.

The Showdown: A Test of Pure Power

In one of strength sports’ most iconic events, elite strongmen will harness themselves to fully laden Renault Trucks—think T‑High or similar long‑distance rigs weighing over 20 tonnes—and fight friction and gravity over a set course. This isn’t just muscle against metal; it’s a battle of endurance, technique and willpower.

Global Stage: The Strongman Champions League’s Truck Pulling event attracts the toughest competitors from around the world.
Public Involvement: Sponsorship by Sparks and Renault invites spectators into the action—interactive challenges allow visitors to test their own strength in a unique strongman-style showdown.

Why It Matters

This is more than a headline‑grabbing stunt. It’s a statement that commercial vehicles can embody both raw strength and cutting-edge technology. Renault Trucks, long recognised for their reliable and innovative heavy‑duty vehicles, and Sparks, with its full‑service trucking solutions, are proving that toughness and tech go hand in hand.

For visitors, the Truck Pulling Championship offers:

A stadium‑style spectacle of power and perseverance;
Insight into commercial vehicle excellence and engineering;
A chance to get hands-on—people-powered sledgehammers against heavyweights.

More Thrills in the Cazoo Live Arena

The Truck Pulling Championship sits amongst a suite of heart‑stopping attractions:

Supercar Showdowns – revving V8, V10 and V12 engines
Stunt Teams – including Team Maximum Lock’s high‑octane JDM drifting
Red Devils Parachute displays and Strictly Cars Dancing – surprises in every moment

Don’t Miss It

Advance adult tickets start from just £24.95, with a family ticket (2 adults + 2 children) available for £59.90. It’s not just a ticket—it’s access to an arena where engines roar, bodies strain, and futures in trucking are redefined.

In short: from cutting-edge commercial vehicle tech to the heart‑thumping drama of the world’s strongest athletes, this year’s British Motor Show offers a spectacular, one-of-a-kind experience. With Sparks Commercial Services and Renault Trucks UK powering the way, strength and innovation have never felt so powerful!'