In a move to strengthen its partnership with Renault Trucks, Iceland, one of Britain’s fastest-growing and most innovative retailers, has ordered an additional 79 Range T tractor units and appointed two Renault Trucks’ approved dealers to run its Vehicle Maintenance Units in Enfield and Swindon.
75 new Range T460 4x2 tractor units will be used to update Iceland’s fleet and service its stores in the South with a further 4 on order for its Driver of the Year programme, bringing Renault Truck’s share of the 320-strong fleet to 53%. The new high specification vehicles are fitted with driver aids including comfort seat, enabled for Bluetooth, forward-facing cameras and are pre-programmes for maximum mpg.
Iceland’s Contracts and Commercial Manager, Dave Rowlands explains the decision behind working so closely with Renault Trucks: “We have used Renault Trucks since 2009 and during that time we’ve built a solid working relationship. We have worked together to develop the specification of the current vehicles and we have been very pleased with the existing trucks which are performing very well, have great driver appeal and deliver good fuel returns When issues do occasionally arise, the team at Renault Trucks is quick to respond.”
“As well as supplying the vehicles, Renault Trucks has also supported the hugely successful Iceland Driver of the Year competition since 2012, “explains Dave Rowlands “with the 4 winners each receiving an up-spec Renault Trucks’ tractor unit in a unique livery as well as a factory visit and goody bag.”
With the support of Renault Trucks’ UK, Sparks Commercials and Norfolk Truck and Van have also won the tender to run Iceland’s Vehicle Maintenance Units in Enfield and Swindon and will be responsible for delivering all vehicle maintenance, inspections and MOT preparation for all makes including trailers and tail lift marques.
Commenting on the creation of the new VMUs, Dave Rowlands says: “The majority of our fleet in Swindon and Enfield are Renault so it made perfect sense for a Renault dealer to manage the maintenance in our onsite VMUs. Cost was also a factor as well as the option for additional support from local dealerships and the national support from Renault Trucks as a whole.”
Mike Sparks, Sparks Commercials Services Ltd comments on the new business win: “Sparks is extremely proud to have won the tender to run Iceland’s VMU in Swindon. We have spent 25 years perfecting our business and we operate 24 hours a day, every day to ensure a speedy turnaround on any service or repair. With our service centre in the heart of Swindon and just 5 minutes from the motorway, we are perfectly located and equipped to deal with all of Iceland’s vehicle maintenance, inspections and MOT work in the area.”
Martin Stroud, Norfolk Truck and Van Limited also comments: “We are delighted to prepare some of the new Range Ts for delivery to Iceland to bolster their business. The new trucks are in top condition, with high specification outfitting and exceptional quality control at every point. We are also thrilled to have won the tender to become Iceland’s VMU in Enfield and will use our extensive experience, equipment and dedicated team of technicians to ensure they receive first class customer service.”
Iceland, which offers frozen and chilled foods as well as household essentials, was originally established in 1970 by Malcolm Walker with an initial capital of £60. It has grown to become one of the best big companies to work for, with over 860 stores in the UK as well as 40 owned and franchised stores across Europe and a global export business.